Multicultural
awareness is a vital component of any organizational strategy.
In many communities today, one finds different languages, cultural
attitudes and historical backgrounds in addition to diverse approaches
to various health and illness beliefs. Failure to appreciate and
be fully aware of culturally-based perspectives can jeopardize
any attempt to reach communities within which such forces are
operating.
Mijoba
Communications can assist your organization in the implementation
of a cultural self-assessment evaluation. One purpose of such
an evaluation is to reveal those aspects of the prevailing business
approach which may impair communication with diverse ethnic/cultural
groups. Once these business weaknesses are exposed and understood,
we can then begin to establish customized training modules to
address the deficits in question. At all stages of the cultural
competency training, education is the key to increasing the potential
for enhancement of the organization. Participants attending this
program will develop an increased awareness of cultural values
and norms and their impact on business practices in addition to
building skills to help meet the challenges of communicating across
cultures and working in different cultural environments.
Numerous
issues are of importance in this process. For example, it is necessary
to understand such points as -
What assumptions may potential clients be making of your visible
identity?
What are
the perceptions of clients upon first encountering your organization?
How consistent is the image portrayed, especially across diverse
ethnic/cultural groups?
In
addition to the initial evaluation and establishment of training
modules, Mijoba Communications will seek to implement ongoing
self-assessment which is vital to maintaining appropriate awareness
of cross-cultural differences. In conjunction with enhanced cultural
awareness, sensitivity and competence, remaining culturally-responsive
will insure that past barriers to effective business practice
will not re-emerge in the future.
